About Sparky Pup

Our journey into Dog Enrichment began when we first experienced Bunny the Dog using talking dog buttons. As animal lovers already, it was fascinating to us that dogs were able to use the buttons to effectively communicate their wants and needs. Inspired, we started a journey into business where we began to sell the buttons on Amazon. When we moved back to the UK we got ourselves the lovely pup Penny who we taught to talk with over 40 buttons, which she uses in correct contexts, with many different word combinations. 

With having an intelligent dog, we became frustrated at the lack of high quality, mentally stimulating dog toys for her. We started with creating SnuffleKnot, which quickly became a TikTok viral bestseller. SnuffleSeek, SnuffleBlox and RuffleTug soon followed, with many more excellent products to follow! 

With previous careers in Early Years, Childrens' Physiotherapy, Primary and Secondary Teaching, we understand the importance of creating excellent high-quality dog enrichment toys that are suitable for dogs of all sizes and abilities, with increasing levels of challenge integrated within, so that your dog continues to love their toys for a very long time.

Paul & Paula

Penny- Product Testing

Our 3-year-old Labradoodle who is our chief product tester. Her days are filled with fun, whether she's enjoying a play session with Pumpkin, munching on her favourite food- potatoes, or visiting the beach. She loves beating all the dogs in races, and chasing the squirrels out of the garden. She hates our other cat Pickles as much as she hates cold water! Her current favourite toy is the Ruffle Tug. Penny's clever use of our talking dog buttons to say phrases such as 'Penny, want, garden, yes, chase, cat, outside' is a testament to her intelligence and her eagerness to engage with the world around her. She's not just our tester; she's the living proof of the joy our products aim to provide.

Scholesy- Model

Firstly, isn't he just gorgeous. Secondly, his eyes match our brand colours. Thirdly, he's a world-wide Kennel Club obedience champion. Fourthly, he's a film star in Game of Thrones.

Finally, on the list of impressive talents - he can sit with a wink of the eye! Aren't we lucky his lovely, and very talented, owner Michael from Glenn Craig Canine Training brought him for a photoshoot!

Luther- 'The Tough One'

Luther is a Presa-Canario with a biteforce of 540 PSI, and a reputation which precedes him as the toughest dog in town. In his jaws, an industrial pipe becomes a mere chew toy, and even our durable SnuffleKnot didn't stand a chance, devoured in a record five seconds. Despite his formidable presence, reminiscent of a horse, and a bark that rivals the roar of thunder, he's a gentle giant at heart. He savours meaty treats and is surprisingly tender when led on walks by the tiny girl next door. Luther is our tough-tester and was the inspiration for TuffleKnot, a version of SnuffleKnot more suitable for rough chewers.

Pumpkin & Pickles

Don't be mistaken- these 2 do nothing to help. Pumpkin (blue collar) meows constantly, Pickles batters Penny if she comes within 1 metre. They regularly bring us in dead creatures, they walk all over the key board so are a danger to deletion. They hate closed doors so no working in peace, they sleep all day and must eat at 8am EXACTLY or there will be trouble. Pumpkin does come on a walk with Penny everyday, which is pretty cool.